Prime Venture Partners leads the round, with Blume Ventures and Whiteboard Capital joining in
Securing a home loan in a small Indian city is rarely straightforward — especially if you drive an auto-rickshaw, run a small shop, or freelance for a living. Bengaluru-based startup Nivasa Finance is betting that this broken experience is worth fixing, and investors are starting to agree.
The secured credit startup has closed a $3 million (approximately Rs 25 crore) seed funding round, led by Prime Venture Partners, with participation from Blume Ventures, Whiteboard Capital, and a clutch of angel investors.
What Nivasa Actually Does?
Founded in 2025 by Samit Shetty and Hitesh Saraf, Nivasa Finance operates as a distribution and fulfilment platform for affordable housing loans and loans against property (LAP) — specifically targeting non-metro markets that larger fintechs have largely ignored.
The startup uses a hybrid model: technology handles the heavy lifting on workflows, while on-ground field teams manage the human side of lending — assessment, documentation, lender matching, and disbursal. It currently works with over 10 lending partners across banks, small finance banks, housing finance companies, and NBFCs.
Since launch, Nivasa claims to have facilitated hundreds of loans worth more than Rs 20 crore, with its current operations concentrated in Mysore and Mandya, Karnataka.
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Where the Money Goes?
The fresh capital will be deployed across three fronts: geographic expansion beyond Karnataka, strengthening its distribution network, and deepening lender partnerships. The company is also exploring applying for an NBFC licence — a move that, if successful, would allow it to lend directly rather than purely facilitate.
Why It Matters?
India’s affordable housing credit gap is well-documented, yet most fintech attention continues to flow toward urban salaried borrowers. Nivasa’s focus on self-employed individuals, gig workers, and small business owners in tier-2 and tier-3 towns addresses a segment that formal lenders have historically underserved — or simply avoided.
With a credible investor lineup and an early operational track record, Nivasa Finance enters its growth phase with both runway and a reasonably clear road ahead.
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Fact-checked by Malik Times Research
